In traditional software development, new features and updates are released to all users simultaneously. This approach has some limitations, such as the risk of introducing bugs and errors that can negatively affect users' experiences. Additionally, it can be challenging to test and optimize new features before releasing them to everyone.
Feature flags provide a solution to these problems by allowing developers to release new features to specific groups of users or enable them on a gradual basis. This approach enables developers to test and optimize features before releasing them to everyone, reducing the risk of introducing bugs and ensuring a smoother rollout.